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How it works

From install to your first renewal

subi is a Shopify app, not a replatform. You connect the store you already run, decide what sells on a schedule, and publish a widget to your product pages. Three steps, no theme rebuild, no catalogue migration.

The three steps

Connect, configure, launch

Each step below is work you do once. After launch the system runs on its own schedule and your job becomes reading the data rather than processing renewals.

  1. 01

    Connect Shopify

    Install subi from your Shopify admin and approve access to products, customers and orders.

    subi reads the catalogue you already have, so there is nothing to export and nothing to re-import. Your products, variants and collections appear inside subi within a minute of the install, and Shopify stays the source of truth for all of them.

    • Install from the Shopify admin
    • Approve product, customer and order access
    • Confirm your payment provider supports saved cards
    An illustration of the subi dashboard showing recurring revenue, active subscribers, payment recovery rate and a list of subscriptions with their status and next billing date.
  2. 02

    Configure subscriptions

    Choose what sells on a schedule, set frequencies and discounts, and decide what customers can change.

    Create a plan, attach it to the variants or collection it applies to, and set the subscriber discount. Then set the portal permissions: skip, pause, swap, reschedule and cancel, in whatever combination you are comfortable offering.

    • Pick products and set delivery frequencies
    • Set the subscriber discount and any prepaid terms
    • Choose which actions the customer portal allows
    • Write the dunning emails for failed payments
    An illustration of the storefront purchase widget, showing a one-time purchase option beside a selected subscription option with a delivery frequency and a subscriber price.
  3. 03

    Launch & optimize

    Publish the widget to your product pages, sell through native checkout, then tune the plan against real data.

    Add the app block in the theme editor, preview it on a product page and publish. From the first renewal onward the dashboard reports active subscribers, upcoming charges, retries and churn, so plan changes are made against real behaviour instead of a guess.

    • Add the widget app block in the theme editor
    • Place a test subscription end to end
    • Publish and watch the first billing cycle run
    • Adjust frequencies and discounts from the retention data
    An illustration of the analytics view, showing recurring revenue growing month over month alongside subscriber retention and churn figures.

After launch

The parts that keep working without you

Most of the cost of running subscriptions is not setup, it is the weekly grind of failed payments and inbox requests. Both are handled before they reach your team.

Payments recover themselves

A declined card is not the end of the subscription. subi retries on the schedule you set, emails the customer a link to fix the payment method, and creates the order the moment the charge goes through.

An illustration of the billing recovery timeline: a declined charge, two staged retries with a dunning email, and a recovered payment that creates the order.

Customers manage themselves

Skips, date changes and product swaps go through the portal rather than your inbox. Support only sees the cases that genuinely need a person, and every change is written to the subscription history.

An illustration of the customer portal, showing an upcoming delivery with its date and items, and self-serve actions to skip, reschedule, swap a product or pause.

Before you start

What to have ready

None of this takes long, but having it decided before the install turns a two-day launch into an afternoon.

  • 01

    A Shopify plan that allows subscription apps

    Any plan that supports selling subscriptions through checkout will run subi. If you are unsure which you are on, we check it with you on the call.

  • 02

    A payment provider that stores payment methods

    Shopify Payments or Stripe both work. Recurring charges use the saved payment method, so a provider without vaulting cannot bill a second cycle.

  • 03

    The products you want to sell on a schedule

    You do not need new products. Pick the variants or the collection that a subscription makes sense for, and keep everything else selling as it does now.

  • 04

    A decision on what customers can change

    Skipping, pausing, swapping and rescheduling are each optional. Deciding this before launch saves rewriting your support macros afterwards.

Walk through the setup with us

Bring your store and your catalogue. We will show you the exact three steps against your own products, and tell you honestly if a subscription programme is not the right fit yet.

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